S M I L K A  is the Director of Marketing and Public Relations of Latin Force. Latin Force provides consumer intelligence via strategic business consulting, database-driven analytics and automated systems to help our clients create competitive advantages for business development, marketing and distribution.

She has directed the Annual Multicultural Marketing Summit from its inception and has contributed to a wide variety of marketing and product development endeavors at Geoscape and now Latin Force. She plays an integral role in assisting key clients such as Bank of America, GE Consumer Finance, Cruz-Kravetz, Cultura, Lopez Negrete, Grupo Gallegos, J Walter Thompson, among others.

Prior to joining Geoscape, she worked in the Global Marketing Department for Save the Children; a charity organization responsible for fundraising and distributing proceeds to a network of public service organizations that sponsor needy children. She led the planning committee for two major fund raisers: “Kids Care Too” a family fundraising event and the “Women in Leadership Summit” a mobilization effort to raise awareness of the plight of poor women and children in the U.S. and developing countries.

She graduated with Summa Cum Laude honors from Barry University, earning a dual Bachelor of Science degree in Economics and Finance.  She remains active as an alumna of Barry University where presently chairs the fundraising committee for the Founder’s Ball.

Born and raised in Mexico, Smilka is bilingual and bicultural and resides in Coral Gables, Florida with her family.